- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/ SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages
- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels.
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working on Search Engine Optimization.
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
- Brainstorm new and creative growth strategies.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Design, Build & Maintain our Social Media Presence.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Agra